DR AMELIA RYAN
Logo Design, Website Design & Development, Digital Branding & Identity.
Dr Amelia Ryan is a gynaecologist and obstetrician based in Auckland. This website serves as a source of information for her exisiting and future clients.
When designing her logo it was imperative to make it professional in appearance and yet approachable on a human level. This reflects Amelias approach towards her patients.
The website outlines her services and treatments while showcasing her brand and values.
The website’s mobile layout has been optimised so that visitors can access information while on the go.
Dr Amelia’s logo consists of a single typface and colour. The typeface has the confidence of a healthcare professional, while the relaxed nature of it’s strokes bring a sense of comfort. Note the finial of the lowercase ‘e’.
The typeface’s tall X height makes it readable at smaller text sizes, making it perfect for business cards.
The red colour chosen is warm, earthy, and confident.