Logo Development, Branding & Identity.

latch digital: services page
latch digital: services page

Build Firm is an Auckland based construction company specialising in complex renovations & new builds.

The goal was to deliver an updated logo that reflects Build Firms core values more closely.

The completed logo looks sturdy and is versitile, working in many different colourways.

The completed logo boasts a more solid appearance while recycling elements used in Build Firm’s previous logo, so as to not stray too far from the original brand. The more solid appearance was achieved with the use of a  thicker typeface, as well as a widened foundation.

In order to achieve the more solid appearance, the negative space seen in the bottom right of the letter ‘F’ had to be dealt with. the background block helps with this while also unifying the various elements within the design.